This is a gigantic business strategy failure. The number of trans is less than 0.5%, the total number of LGBQT is about 2%. Focusing your bizness on 2% of the market is stupidity.
I imagine Hallmark is going to clean up. I wonder what their stock symbol is...
Hallmark went to the dark side a couple years ago. I forgot what they did but there was discussion here on FR.
2%? No. More like 0.5%. A very tiny minority who hang out in groups on Castro St. in San Francisco and give the impression of being a super big part of the community. Similarly, Jews are a very tiny minority with 15 million worldwide who hang out in groups and give the impression of being a super big part of the community. Christians outnumber Muslims, Hindus, Buddhists, Atheists and Confusions put together. Disney leaders who push non-Christian messages will pay the price. What price? “It would be better to be thrown into the sea with a millstone hung around your neck than to cause one of these little ones to fall into sin” (Luke 17: 2). That price.
‘Focusing your bizness on 2% of the market is stupidity.’
they’re focusing the message on the typical young female voter, who fervently wishes to embrace inclusivity and burnish her saintly credentials...
They’re not focusing on the 2%. They’re focusing on the much larger group who are either sympathetic to the 2%, indifferent to the 2%, or cowed.