I notice that no company that sells or produces tangible products, e.g. General Motors or Walmart, has signed onto this PSA program. The media conglomerates that have done so are despised by half the U.S. population anyway, so they have little to lose. The damage is already done with Disney.
I’ll bet that Woke-A Cola, which sells stuff that absolutely nobody needs, will sign on, seemingly unaware that people will do just fine without them.