It is a clear case of listening to focus groups instead of your target audience. Same thing happened with the Arch Delux, the focus groups loved it, but at the time the consumer base of McDonalds just wanted cheap, decent tasting burgers, not some artisan sandwich. It is like when vegetarians threaten to boycott KFC unless they change the way they cage their chickens. KFC is smart not to listen because vegetarians don’t eat fried chicken so their opinion doesn’t matter.
Love seeing this major FAIL!
Their focus groups are in liberal urban areas, they never would think of focus grouping, where their bread is buttered, Podunk America.