[jz638]

There's a lot of really good vegan food out there. Stuff that would even sell at fast food joints in middle America if it had a shot. But they didn't go for the good stuff, they tried to sell burgers that weren't burgers. Basically Christian rock on a regular rock station. They were not making vegan food better, they were making burgers worse.

It all falls apart when the entire marketing plan is to say, "hey, this thing that you're familiar with, well here's something that isn't as good but we worked real hard to make it look like that first thing. We're still selling the first thing, and the other thing isn't any cheaper or particularly healthier, but maybe you'll just eat it because you might, for some reason, feel bad about eating the first thing."

With as much data and planning that goes into McDonald's marketing, I'd bet they knew exactly what was going to happen before it started, but felt obligated to run it through anyway just to get it off their schedule.

[HKMk23]

“...Christian rock on a regular rock station.”

You just never found real Christian ROCK; just the watered down crap the Baptists would tolerate.

These guys have been on-scene since 1983; taking slings and arrows from “the Fundies” and snatching souls out of the jaws of Hell all along the way:
https://www.youtube.com/user/stryperofficial/videos