Posted on 12/15/2022 4:36:04 PM PST by WXRGina
With its big NAB Show in Las Vegas six months away, the National Association of Broadcasters is launching a new awards program focused on the growing importance of sustainability in media and advertising. The just announced Excellence in Sustainability Awards will be presented during a special ceremony on the Main Stage at the Vegas Show on April 15, 2023. The NAB says the new program will recognize individuals, companies and products for outstanding innovations in media technology that promote conservation and reusability of natural resources and foster economic and social development.
“Sustainability efforts not only benefit the planet and society but also make good business sense,” NAB’s Executive VP of Global Connections Chris Brown said in the announcement. “In addition to providing global recognition for sustainability leaders within our industry, NAB Show is committed to working with our vendors and partners on progressive approaches that inspire the NAB Show community to take collective action in this area.”
The NAB has outlined three awards for the new program:
--The Sustainability Champion Award – honoring individuals driving sustainability efforts and programs.
--The Sustainability Leadership Award – honoring organizations that have launched or completed sustainability initiatives in the past 12 months.
--The Sustainability Product or Service Award – honoring products or services launched in the past 12 months that significantly improve sustainability or provide sustainable market alternatives.
The trade group says it will accept nominations from businesses “of all sizes, locations and maturity, including non-profit organizations. Entries will be judged by an independent panel of sustainability experts. Award winners will be chosen in each category, one each for small, medium, large and non-profit.
The announcement comes as many advertisers face pressure to become more sustainable, and sustainability and other practices remain top priorities for consumers and companies. The awards are supported by Amazon Web Services (AWS), which has pledged to make the tech giant net zero carbon by 2040.
“The media and entertainment community is continuously finding new ways to reduce our carbon footprint, from cutting back on the number of production vans for broadcasts, to flights needed, to energy output from facilities,” said Marc Aldrich, general manager of Media & Entertainment at AWS. “AWS is proud to do our part in supporting these efforts through our customers and partners by running our business in an environmentally friendly way.”
Managed by Barbara Lange, CEO of Kibo121, the award program will be open for nomination submissions in January 2023 at nabshow.com/sustainability.
Kibo121 is a consultancy firm that guides media technology organizations on their path to sustainability.
Ping.
Well, a couple days ago you said the human race was over and finished.
So it really doesn’t matter, does it?
Idol Worshippers. Avoid them.
I said the human race is over and finished? Dang, I don’t remember saying that. Maybe I’m slipping.
Regardless, this story relates to what I actually said “a couple of days ago.”
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