[higgmeister]

It is true that most soft drinks were created as patent medicines sold by flim-flam men in medicine shows.   Who would have thought that one of them would actually have a medical benefit?

Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. The sweet soda is similar to root beer, with a bitter aftertaste.

[the OlLine Rebel]

Not at all similar to root beer! LOL

Blah😖

[Lovely-Day-For-A-Guinness]

Moxie was ahead of the product marketing curve and rivaled Coca-Cola with their clever and colorful advertising.

Nearly every item (in use pre-WWI) a person can think of was used to advertise the horrible stuff.

My favorite is the horsemobile, where a jockey on a horse is standing in a ca.1915 roadster. The advertising came to life when a couple dozen cars were made for parades and live promotions.