Nobody wants to buy a beer which is so gay that not even the gays want to be seen drinking it.
“Nobody wants to buy a beer which is so gay that not even the gays want to be seen drinking it.”
Can you imagine the Friday night poker guys coming over to find the garage fridge stocked with Bud Light?
Anyway, this article is called “setting the narrative”. A slight reduction in last quarter’s AB’s beer sales will be evidence that this quarter’s extreme drop is totally due to inflation and not their trans-campaign marketing flop.
I noticed the Bud Light “seltzer” 12 pack was on sale for $10 at Walmart. Just out of curiosity I looked and no other seltzer was cheaper than $15. They are probably pushing sales to keep volume up during the blow back from their FUBAR marketing stunt.