Yes, very true. When they tried to cancel Morgan, I downloaded every song he had out at the time to support him. I guess others had the same idea as his then "Dangerous" album became the top selling country album of the year, and he's on tract to repeat that with his newly released "One Thing At A Time."
Many of his songs are quite good and are not the repetitive "country bro" type songs that has caused modern country a lot of ridicule over the past few years.