I’ve noticed with the talk shows that they have longer commercial breaks than they used to.
It sounds like the host will come on after the news at the top of the hour, talk for about 10 minutes,, then we have a 5-minute commercial break . Then 10 more minutes take a couple of listener calls, and then five more minutes of commercial breaks.
I know radio stations make their money from selling commercial time, but I wonder if you reach the point of diminishing returns. I find it distracting to have so many commercial breaks.
Most of the known AM figures claim they produce a program, three hours daily. Check the ads: seven minutes before the hour, seven minutes, after, two to three minutes on the quarter hour and five minutes on the half hour, and the bloviators produce about two hours out of three.
What makes it insufferable is that they play the same 5 commercials over and over again. Relief Factor, My Pellow and Balance of Nature, hearing the same commercial 50 to 100 times is not going to motivate me to buy the product.
“I find it distracting to have so many commercial breaks.”
I’m getting carpal tunnel from muting the repetitious and wretched My Pillow and Balance of Nature ads every 5 minutes on Fox.
That has been the model for at least 50 years. My wife was a radio news person when I met her.