Posted on 06/22/2023 12:59:12 PM PDT by Morgana
Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding partnership with controversial transgender influencer Dylan Mulvaney.
The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting.
Revelers who appear to be attending a barbecue are seen carrying kegs of Bud Light while using bottles of the beer to wide sweat off their brows.
Anheuser-Busch InBev has lost nearly $20 billion in value since Mulvaney posted images and video touting Bud Light on April 1.
The Mulvaney posts sparked anger from many who vowed to boycott Bud Light and its sister brands.
Bud Light’s new commercial is part of its “Easy to drink, easy to enjoy” series of ads.
“Crack a cold one: we’ve got an epic summer ahead. Sock tans included,” the company wrote on its Twitter post touting the new commercial.
But Twitter users weren’t convinced.
“We haven’t forgotten,” one Twitter user.
Another Twitter user commented: “Have you apologized yet for slamming your loyal customers?”
“All I see is Dylan Mulvaney,” another Twitter user wrote in response to the ad.
(Excerpt) Read more at nypost.com ...
https://freerepublic.com/focus/f-chat/4162764/posts
NO WAY!
and I searched too
Bud Light is dead Jim.
Different source so I’m still in the clear.
It’s okay. AB InBev needs to be torn limb from limb in multiple places.
Let me get this straight, Budweiser is going to get consumers back by showing a bunch of clumsy people who can’t even grill, open a keg or do anything right?????
I wonder what snowflake came up with that one - ‘hey, lets just showcase everyone as the hicks they are and they will come back in droves!!!!’
🖕🖕
Insult to injury
"You're stupid, you suck, and we despise you. But buy our product anyway."
“It’s Toasted!”
sorry, but not even the vaunted Don Draper could revive this POS
prolly wouldn’t anyway... 8^)
Transgenderism isn’t on the ballot so you can’t vote against it.
But you can NEVER buy Bud Light.
There are ways to send messages outside of the ballot boxes which are currently in the possession of the authoritarian regime.
The regime can steal an election but it can’t make me buy fake girly beer.
It’s tone deaf to present circumstances.
95% of Bud Light customers who scooted after the Dylan Mulvaney ad(s) are never, ever coming back. Ever.
Really, one of the most remarkable marketing snafus in the history of capitalism.
Bud should go back to the deep-voiced swamp frogs. Everybody loved those ads, nobody thought they were being made to look like swamp creatures.
I always liked the group Chic. For some reason the past few weeks I’ve played their old songs.
Thought I was the only one in North America but now this ad.
Favorite instrumentation was the use of the bells on I Want Your Love. Bells were also used on Those Were the Days by Cream on the Wheels of Fire album.
I Want Your Love
https://www.youtube.com/watch?v=rpuPCcw-cDU
Good Times (Doc Severinsen introduces)
https://www.youtube.com/watch?v=RLTDpewIpfw
so their new campaign is easy? yeah... we know gays are easy.
I don’t think this is going to help
Khren Im
I won't, hopefully others won't, they really need to learn a lesson here.
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