They no longer have a brand. Has the Sports Illustrated swimsuit edition ever recovered? I don’t want to look at scantily clad fat women or guys.
Sports Illustrated seems to be stepping back from the fat chic & tranny bandwagon lately. The PR stuff that's been put out lately from them has pictures of hot girls (real girls) again. I guess losing tons of money on this stupidity has a sobering effect. What's amazing is how tone deaf the marketers are to these things, anyone living in real America could have told you that fat chics and trannies wouldn't go over in Sports Illustrated and Victoria's Secret, and that putting a vampire looking tranny on Bud Light beer cans would go over like a lead balloon. How has Madison Avenue gotten so out of touch with reality that they can't foresee this? It's their job to be able to read the room and they're completely incompetent at it.