I’ve seen that in Central NY as well, where people should know better.
The laws of physics don’t care how tough you think you are or how cool you can show everyone you are. Hypothermia is hypothermia and heat loss is heat loss and both can kill.
I lived in Ithaca for 5 years. And in the winter I never saw anyone dress like that. It must be a new form of insanity. Or some sort of TicTok challenge. Which is pretty much the same thing as insanity.