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First glimpse at Budweiser's $7 million Super Bowl 58 commercial with iconic Clydesdales - as beleaguered parent company Anheuser Busch stages comeback after Bud Light fiasco
Daily Mail UK ^ | January 31, 2024 | Noa Halff

Posted on 01/31/2024 12:59:16 PM PST by Morgana

A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco.

'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf.

The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm.

The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating with a Budweiser in hand - and a final message that reads 'Delivering Since 1876.'

The ad will air in full during the Super Bowl on Feburary 11. Based on last year's advertising rates, the 30 second Budweiser commercial could cost as much as $7 million.

Kristina Punwani, head of marketing at Budweiser USA, said in a statement: 'Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy.

'We knew there was no better way to show Budweiser's continued commitment to delivering for its fans than with our biggest celebrities.'

The anticipated advert was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial Henry Alex Rubin.

There is a long-time tradition of Super Bowl ads featuring the Clydesdales but their presence is not guaranteed each year.

'The Clydesdales are always something that's up for discussion and up for consideration,' Punwani said to Variety Magazine. 'And this year, it just felt like the right moment to bring them back.'

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Sports
KEYWORDS: budlight; queerbeer; superbowl; trannyfluid
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To: Morgana
I wish someone with enough money would run a 30-second spot during the Super Bowl that was just this pic… for 30 seconds. Whaddaya say, Elon?


41 posted on 01/31/2024 2:29:27 PM PST by Sicon ("All animals are equal, but some animals are more equal than others." - G. Orwell>)
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To: Morgana

So you [generic you] wonder about the comparative wisdom of having an effeminate homosexual act as spokesthing for Bud Light...

Versus bringing back the Clydesdales.

Is the person who thought of this paid well into six figures a year for their marketing genius?

Reminds me of a GEICO (I’m insured w/them) corporate magazine I got some years ago showing the CEO sitting in a Ferrari Testarossa or Lamborghini with his spiel of the month. I wrote them a letter and asked if I could have marketing position with them because I thought I could do a heck of a lot better for probably quite a bit less salary than whomever thought of having the CEO sit in his $200K car, really comforting knowing what they were charging for insurance.


42 posted on 01/31/2024 2:32:44 PM PST by Attention Surplus Disorder (The Democrat breadlines will be gluten-free. )
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To: Morgana

I love the Clydesdale ads, they are iconic. What will it take to grant them forgiveness? Does the CO B need to apologize? We really need to lay it out for them.

I wish they would hire back the family member who was bought out, he could fix it in no time.


43 posted on 01/31/2024 2:44:07 PM PST by McGavin999 ( A sense of humor is a sign of intelligence, leftists have no sense of humor, therefore……)
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To: Morgana
Looks like the rumor I posted about was true!

========================================================

Bud Light banks on Super Bowl to launch a comeback after disastrous sales year: Beleaguered beer brand will air 60 second commercial - at a cost of up to $14 million - that will tout it as 'Easy to Drink, Easy to Enjoy'

1/26/2024, 1:48:36 AM · 14 of 79

Col Freeper to ProtectOurFreedom

I saw somewhere on the Internet that They wanted to use the Clydesdales yet again, but one of the Horses got sick.

So somebody in Marketing suggested Alissa Heinerscheid could do a fill in.

The plan was for Her to "self-identify" as a Clydesdale.

Piece of cake since She has the face for it, right?

Unfortunately for Them, the Real Clydesdales took one look at Alissa, broke down their stalls, ran off, and haven't been seen since.

Oh well, She probably would have had the same effect on everyone in the stadium.

Could have had thousands hurt in the turmoil with more billions lost in insurance payouts.

Don't know for sure if any of this is true, but I saw it on the Internet, posted by some guy named Bud Lyte, so it must be.

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========================================================

44 posted on 01/31/2024 2:46:46 PM PST by Col Freeper (Praise and Trust in the LORD in All Things at All Times.)
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To: Col Freeper

Go watch the ad, it’s really good.


45 posted on 01/31/2024 2:48:48 PM PST by McGavin999 ( A sense of humor is a sign of intelligence, leftists have no sense of humor, therefore……)
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To: nomorelurker
All they have to do is get Taylor Swift to hold a can of Bud during one the many times she will be shown in the skybox.... 20 million Swifties will rush out and buy a case.

It's appalling how she is being used this way. Some day she may wake up and regret being a tool. Hope it is soon.

46 posted on 01/31/2024 2:54:30 PM PST by Albion Wilde (Either ‘the Deep State destroys America, or we destroy the Deep State.’ --Donald Trump)
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To: Morgana
Hope Bud Light never recovers - Brilliant move, A-B

Lurkers can click on the images and copy links to share with others


















47 posted on 01/31/2024 2:56:24 PM PST by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: Sicon
Oh ... my ... gosh ...


48 posted on 01/31/2024 2:58:41 PM PST by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: nomorelurker

They let 12-18 year old girls buy cases of beer now? Wow </s>


49 posted on 01/31/2024 3:09:39 PM PST by jpp113
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To: Morgana

Schmitts Gay Beer (from Saturday Night Live)

https://www.youtube.com/watch?v=hCOSejS1SSY


50 posted on 01/31/2024 3:23:09 PM PST by yefragetuwrabrumuy ("All he had was a handgun. Why did you think that was a threat?" --Rittenhouse Prosecutor)
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To: Morgana

heck, i’m still boycotting Sargento cheese and can’t even remember why ...


51 posted on 01/31/2024 3:26:49 PM PST by catnipman (A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil)
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To: Morgana

Light beer is to beer what transsexuals are to real women.


52 posted on 01/31/2024 3:28:45 PM PST by Clemenza
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To: Morgana

Watch Superbowl at home and drink German beer.


53 posted on 01/31/2024 3:29:38 PM PST by 353FMG
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To: jdt1138

“OP I wouldn’t know that there was such an event if you had not posted it.”

just think of it as a barf warming, you know, just in case you accidentally tune in to the superbowl and catch the ad unawares ...


54 posted on 01/31/2024 3:30:06 PM PST by catnipman (A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil)
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To: nomorelurker
All they have to do is get Taylor Swift to hold a can of Bud during one the many times she will be shown in the skybox

Great idea, which I'm sure the admen have thought of. The question is, will Taylor, who is at the SB on love as much more than business, take the easy endorsement, or turn it down?

I think she she doesn't, myself. It's tacky and she doesn't need the money.

55 posted on 01/31/2024 3:31:47 PM PST by Pearls Before Swine
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To: Morgana

I don’t care if they have Ronald Reagan shucking and jiving and drinking a Bud Light as he sings Yankee Doodle Dandy while saluting the flag.

Bud has not repudiated it’s perversion and faggotry. They have not fired the people who did it. They are still owned by foreign Euro weenies, and they still SPONSOR pride month.

So no sale. A new ad campaign like in the past doesn’t make it all better. Without public repentance, it’s meaningless.

And then there is their last problem. It’s awful beer and Modelo kicks it’s ass. These idiots think migrants are gonna pass up a Modelo to buy Joto beer? Sure pal.


56 posted on 01/31/2024 3:34:59 PM PST by DesertRhino (2016 Star Wars, 2020 The Empire Strikes Back, 2024... RETURN OF THE JEDI)
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To: Morgana

With “The Weight” by The Band in the background.


57 posted on 01/31/2024 3:35:23 PM PST by Fledermaus (Is it me, or all of a sudden have the buried trolls come out on FR like cicadas? It's all noise.)
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To: DesertRhino

Trump could endorse it and I would say not thanks. It’s happened before


58 posted on 01/31/2024 3:37:35 PM PST by TBall
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To: Paul46360

Next are movies. “The Transformers...Real boys in disguise”!


59 posted on 01/31/2024 3:39:27 PM PST by Fledermaus (Is it me, or all of a sudden have the buried trolls come out on FR like cicadas? It's all noise.)
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To: jpp113

“hey let 12-18 year old girls buy cases of beer now? Wow </s>”

The 30 something mom will go buy the beer for the teens.
Should you be so inclined if this plays out then you can go to the store and look at all the single moms in yoga pants buying Bud Light. Could be worse.


60 posted on 01/31/2024 5:39:46 PM PST by nomorelurker
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