It resonates but in all the wrong ways. It birthed the whole “let’s spend a whole bunch of money making an iconic micro-movie that actually doesn’t tell anybody anything about the product, and in fact barely even names it, cause Super Bowl.” It might be the most iconic SB commercial ever, but it’s not actually a good commercial, it does nothing to SELL the product. This all peaked with the .com boom, we got a whole bunch of really cool looking commercials that at the end of which you had no idea what was being advertised or why you should care. And 90% of them didn’t exist when the next SB hit.
And yet, everybody who saw the ad remembers the ad, as do a lot of people who weren’t even born when it was made. It gave Apple a corporate image and it moved product out the door. While some ads were pointless, this one wasn’t.
Yet, in the end and due to media coverage, everyone knew Apple was the source and the product being advertised. At the end of the day, I call that an advertising win.