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In my neighborhood (Hillary went to school not far from me) there's a Tesla *and* a Range Rover in every driveway. In fact there's a Tesla "dealership" in the mall in my town.I go there often to walk...in bad weather...and every time I walk by it there's nobody there. And at the same mall there's a new Lucid "dealership". They display one of their cars in an open are of the mall and I never see anyone looking at it.

Kinda strange.

It is really easy to double your market share from 50 cars per month to 100 cars per month. But once you get to 500 cars per month, the number of customers with cash burning a whole in their pocket for your new form of new matters. By that time the once new NEW EV model is looking like last years iPhone.

Only Tesla has been successful at delivering the value proposition to its influencers that the service pack software is worthy of calling it a new model. Well the same engineer/marketing and imaging team also has delivered the new X that looks like the old Twitter, but the love/hate factor has gone up by 20. I am conservative and know internal combustion backwards and forwards, first guy on my block to have a laptop tune my car to weather conditions, but if the media hates Tesla, I might want one.

If Chevy could get people to love/hate drive their new corvette style... dealers would not be selling them at below MSRP to get out of floorplans. Tesla on the other hand cuts prices so they do not have to rent lots to store finished product.