I've sat in many R&D planning meetings where the mandate was made clear: show me on your long range plan where this proposed investment results in sales within the next three years or it doesn't get funded. This is what managers are measured to, their three year plan, period. And we know that you get what you measure. In this case you get short term gains at the expense of long term growth and sustainability.
Boeing call the 3 year plan the LRBP, Long Range Business Plan, except it isn’t long range, and it is all BS as it is subject to change every month.