[Cronos]

For brand marketers, it is essential to know your consumer base and align your messaging accordingly, assess your vulnerability to close competitors, and avoid actions that will prolong negative attention in the media.

[1Old Pro]

However, unlike with other consumer boycotts, Bud Light has not bounced back quickly. The sales decline persisted for close to eight months, with sales and purchase incidence down by 32% in Q4 2023.

Light Beer is light beer, one can change their "taste" and preference in weeks by going to another similar beer and then becoming loyal to that new beer with no reason to change.

[NorthMountain]

I dropped all AB/Inbev products.

Kill the Beast.

[MeanWestTexan]

Only homos drink Bud Light.

[McGavin999]

We don’t boycott often but when we do it sticks. A word to corporations Know Your Customers.

[Paleo Conservative]

Don’t hire someone from Harvard to market products to working class people.

[Flag_This]

”Interestingly, the sales decline in Democratic counties became even larger over time, shrinking the gap between Republican and Democratic counties.”

Demonstrating that dims are slow on the uptake. That’s why they’re dims in the first place.

[Hodar]

Frankly I am surprised it’s ONLY 28%

What does a company have to do, to piss off 50%? I switched razor brands since Gillette pulled their stunt; and will never go back.

[Zhang Fei]

I’m skeptical that this is a boycott, that it’s political. If you associate Gucci with homeless bag ladies to market to that demographic, are Gucci’s core customers more or less likely to continue buying its products? Having a cross dresser represent Bud Light was going a niche too far. Imagine Colt putting Stephen Paddock’s face on its AR-15 ads to market to potential mass shooters.

[SaxxonWoods]

My wife has been drinking Bud Lite for decades. She has ignored the boycott.

[Stosh]

I still think “boycott” is a poor description of the consequences of the Mulvaney stunt - a boycott largely an organized effort; with Bud Light, people were just individually disgusted, and as such mostly reacted spontaneously to find something else to patronize (which in the light beer world, isn’t all that hard to do).

[TChad]

Can Harvard Business Review be objective on this subject?