Years ago I got a mailing designed to make you think it was an IRS tax audit notice. When you opened it you realized it was an advertisement from a radio station.
They had to run TV ads saying they were sorry and ended up having to fire all the djs, changing the call letters, and rebanding the entire station. A total disaster. Sounds like the RNC is taking advice from their ad agency.
It appears that the RNC has been doing this for a LONG time.