Orca was Romney's 2012 GOTV disaster. But Obama's 2008 campaign built upon the concepts Rove used in 2004 and then improved it for 2012. Hopefully, whoever gets the GOP nomination will do the same.
Whatever Obama's database effort was really called. (thorough)
Romney's Orca -- promised the moon but was an epic fail.
Either way fits Rove, depends on which aspect you which to emphasize.
(More graciously) -- I usually catch those kinds of details; thanks for pointing it out tactfully.