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The Ephedra Empire. (Major Caveat Emptor)
FORTUNE SMALL BUSINESS ^ | Wednesday, September 24, 2003 | By Ed Welles

Posted on 10/14/2003 10:19:30 AM PDT by .cnI redruM

A Dallas firm has made a fortune selling the controversial weight-loss aid, even as former distributors sue over the company's get-rich promises.

Ralph Oats is a high school dropout and former truck driver from Nashville who now lives in a Dallas mansion modeled after the White House and until recently owned an oceanfront home and a yacht in Florida. How he amassed such wealth is one of those classic American stories of success fueled by raw entrepreneurial ambition—at least as he tells and retells it.

But Wellness International Network (WIN), a multilevel marketing company founded by Oats in 1992, now finds itself beset by twin controversies: over the promises it has made to its distributors and over the safety of its flagship product, a weight-loss supplement called BioLean. The key ingredient in BioLean is an ancient Asian herb commonly known as ephedra, which has come under renewed scrutiny since February, when Steve Bechler, 23, a minor league pitcher for the Baltimore Orioles, died of heat stroke during spring training. Tests later revealed that he had been taking an ephedra-based product, though not BioLean.

According to the U.S. Food and Drug Administration's most recent statistics, ephedra contributed to 81 deaths between January 1993 and October 2000, among 1,398 reported adverse reactions that included heart attacks, strokes, and seizures. That list represents only a fraction of the tally, according to the U.S. Department of Health and Human Services, which estimates that fewer than 1% of ephedra-related "adverse events" are ever reported. Last summer Congress held hearings on possible regulation of products containing the herb, which as a "dietary supplement" does not face the strict safety standards that are applied to substances classified as prescription drugs. Senator Richard Durbin (D-Illinois) has introduced a bill that would require makers of ephedra-based products to report any adverse events to health regulators. New York and Illinois have banned the sale of products containing ephedra.

(Article continues for 2 additional pages, but I think this is enough for you to get the basic gist.) While WIN is only one of many companies peddling ephedra products, it is among the most aggressive and creative. BioLean accounts for the "overwhelming majority" of WIN's sales, Cathy Oats, Ralph's wife and a WIN principal, has publicly stated. To boost sales, the company has recruited high-profile distributors—not only sports celebrities such as former NFL player and Super Bowl coach Mike Ditka but also "hundreds" of physicians, according to Bob Wagner, a WIN distributor based on Long Island.

But as experts have expressed rising concern about the health effects of ephedra, attendance at WIN's gala meetings in Dallas, aimed at signing up new distributors, has dropped from some 700 a month to about half as many every other month, according to several former distributors. At the same time, WIN has been hit by 11 lawsuits filed by 38 former distributors over the past three years, alleging fraud, breach of contract, and violations under RICO, a federal racketeering statute. Thirteen plaintiffs have settled their cases with the company; the terms are confidential. The remaining suits are pending, with WIN denying any wrongdoing.

The suits, in essence, accuse WIN of deceptive business practices. Because WIN operates as a multilevel marketer, its distributors not only sell products but also recruit other distributors—an arrangement that has enabled it to efficiently build a national sales force.

But those suing the company, as well as other critics, say that WIN's system essentially operates as a pyramid scheme in which distributors have more incentive to find and offload their inventory to new recruits than they do to sell the product to consumers. These critics claim that Oats and others who got in early—those at the top of the pyramid—make money, while late joiners choke on unsold inventory as they run out of fresh recruits. At some multilevel marketing firms, as at Equinox International in 2000, the pyramid has collapsed. In other cases, such as Nu Skin in the 1990s and Herbalife in the 1980s, regulation and the threat of litigation forced the companies to change their practices.

(Excerpt) Read more at fortune.com ...


TOPICS: Business/Economy; Crime/Corruption; Extended News; Philosophy
KEYWORDS: ephedra
A heart attack in a bottle. Congress passed a sweet-heart deal with health supplement companies in the late 90's that allows them to, perhaps, literally get away with murder. Or at least to sell a defective product that has not been tested enough to avoid killing those who use it.
1 posted on 10/14/2003 10:19:30 AM PDT by .cnI redruM
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To: All

Let's keep the Dem's on the run!
Click the Pic!

2 posted on 10/14/2003 10:28:20 AM PDT by Support Free Republic (Your support keeps Free Republic going strong!)
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To: .cnI redruM
The reason these businesses thrive is because of the American public wanting a "quick fix" for everything. The idea of eating moderately and exercising doesn't appeal to them so they endanger their health with dangerous drugs.
3 posted on 10/14/2003 11:03:13 AM PDT by Mears
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To: .cnI redruM
Are you joking? How many people drop dead from legal drugs? What about alcohol and cigarettes? I take diet products containing ephedra and I've never had a problem. I don't abuse them. I exercise too and watch my diet. I've lost 20 pounds so far.

I think the sweet heart deals are with drug companies who are losing ground to consumers going elsewhere.
4 posted on 10/14/2003 11:06:24 AM PDT by cyborg (Kyk nou, die ding wat jy soek issie hierie sienj)
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To: Mears
I manage a health food store. I meet people all the time who rather take blood pressure meds/diabetes pills rather than lose weight and watch their carbs (in case of diabetes). No one actually wants to do anything. We live in a society that fosters entitlements and 'fat acceptance'. We've now substituted loving our fat bodies, for fit and healthy to bolster self esteem.

I'm not surprised people want to abuse anything herbal or otherwise.
5 posted on 10/14/2003 11:10:47 AM PDT by cyborg (Kyk nou, die ding wat jy soek issie hierie sienj)
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To: .cnI redruM
What a bunch of bunk. You can keep your nanny state big government out of my medicine cabinet. I don't see any part of the constitution that gives Congress authority to approve of what vitamins or health products I use.

Don't fall for this set-up. Trial lawyers are laying the groundwork for class action lawsuits against the makers of ephedra products.

Many people have used ephedra, I've used ephedra, without any problems. But then I didn't take four times the recommended dosage and excercise in the summer sun and heat.

6 posted on 10/14/2003 11:28:46 AM PDT by tdadams
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To: tdadams; cyborg; .cnI redruM
Can't legislate against stupidity. According to reports in the media, Mr. Bechler had the following risk factors for heat stroke:

a prior history of heat illness episodes while in high school - which heightens the probability of reoccurring incidents;

a family history of sudden death following exercise (his half-brother died of an aneurysm at the age of 20 after overheating from playing baseball);

a history of hypertension and liver problems;

he had not eaten solid food for a day or two, in an apparent attempt to lose weight;

he was apparently not adequately acclimatized to training in the heat and humidity of South Florida;

it appeared that he was wearing two or three layers of clothing during workouts, again, in an attempt to lose weight;

he was overweight and did not have a high enough fitness level to make it through conditioning drills; and,

he was allowed to exercise until he collapsed with a core temperature reportedly of 106° F before being removed from the field.

7 posted on 10/14/2003 11:33:30 AM PDT by Wolfie
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To: Wolfie
No they can't legislate against stupidity but they are certainly legislating AWAY personal responsibility.
8 posted on 10/14/2003 11:42:42 AM PDT by Jaded (nothing but trickery abounds nowadays)
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To: cyborg
You must see it all in a health food store.People who want energy,people who want to relax,people who want to be smarter,people who want to be thin,people who want to stay young,people who want better sex lives,people who want more sleep,etc.,etc.,etc.,

A pill for everything.
9 posted on 10/14/2003 11:51:57 AM PDT by Mears
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To: Mears
Yes I certainly do! I'm not one of these 'I hate doctors' types. I'm not a hairy armpit counterculteral hater of western european medicine. This often disappoints the 300 pound crowd who want a miracle pill to lose weight. The men looking for vigra subs are easier to deal with than the weight loss crowd. In their case, viagra is $10 per pill and is more dangerous for men than any herbal sub. Worthless which is why pfizer is running scared with the new stuff coming out.

Sleeping aids... Most people looking for herbal sleeping pills are people who work two jobs or more. These men work hard to support families. Usually the best I can do is tell them to eat properly, take a good vitamin, and make they get some sleep.

I'm fortunate that I really love my job. Aside from keeping a roof over my head, I get to help people. However, sometimes I get frustrated myself when people want a 'quick fix'.
10 posted on 10/14/2003 12:35:04 PM PDT by cyborg (Kyk nou, die ding wat jy soek issie hierie sienj)
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To: Wolfie
Sounds like there should be some Oats in the slammer.
11 posted on 10/14/2003 12:39:23 PM PDT by Therapist
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