BWHAHAHAHAHAHA!! I knew there was an explanation!
This has to be satire. That aside, think of all of the reports of weird objects and beings coming from everyone from drunk fisherman to commercial pilots. There are what, tens of thousands of them? Many of them can be discounted, witness is an idiot, obvious misperception, etc. But not all of them.
All it takes is for one story to be true, one time, and you have something absolutely fascinating.
I read the article and I am unsure if it is satirical or serious.
It did originate from Bloomberg News.