[GraniteStateConservative]

Marketing experts believe Kerry's campaign is the first political committee to make use of the append, a relatively recent innovation that has emerged as retail commerce has increasingly moved online.

Sorry, Drudge. This has been used for many years already. Software like GeoVoter has been around for over 5 years. You take that credit union data and append it to your database and bingo. It's awesome.

[endthematrix]

"The practice has been widely attacked by consumer advocates, who consider it invasive."

Actually the practice is vilified by privacy advocates and consider it pervasive. Data mining through a credit bureau? You don't say?