CBS report: Sept. 8 evening
Kerry fortunate son ad: Sept. 9 day
so less than 24 hours...and I can guarantee you it takes far longer to produce an ad and distribute it.
Just this week, I heard a Bush campaign consultant explain how technology has changed in recent years.
The media guys have loads of digital video in inventory. They can create an ad, buy the airtime, send the ad to the TV station electronically and confirm the airtime all within 24 hrs.