Apparently you're unaware of what is known as niche marketing.
P.S. People will be less likely to be dismissive if you spell the company's name (Procter with an "e") consistently in your post.
P.P.S. The unintentional irony of ending your excerpt with "I know you would have a hard time..." is duly noted.
Is pedophilia also a "niche market"? How about beastility?