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Media Spun Employment Stories During 1996 and 2004 Elections, Study Shows
CNSNEWS.com ^ | 10/14/04 | Randy Hall

Posted on 10/14/2004 12:18:09 PM PDT by kattracks

(CNSNews.com) - The major national media turned similar economic numbers into a positive story for then-President Bill Clinton in 1996 and negative news against President George W. Bush in 2004, according to a report released on Thursday by a group dedicated to challenging misconceptions in the media about free enterprise.

The Free Market Project's study, "One Economy, Two Spins," documents coverage of unemployment reports from May through September in 1996 and 2004 on ABC, NBC and CBS evening news broadcasts, the primary evening newscast on CNN and news articles in the Washington Post and the New York Times.

"Their coverage of jobs and the economy in these two election years demonstrates, perhaps more clearly than any other monitor, how the media choose sides in presidential elections," said Herman Cain, chairman of the Free Market Project, which is a division of the Media Research Center, the parent company of CNSNews.com.

"While both presidents could take credit for creating more jobs and lowering the unemployment rate, there were four times as many as favorable Clinton stories as there were for Bush," Cain added.

The report indicates that the media have consistently criticized the Bush record, including 13 straight months of positive job creation, more than 1.5 million new jobs in 2004 and an unemployment rate that dropped from 6.3 percent to 5.4 percent.

But eight years ago, the media regularly hailed the Clinton record of seven straight months of positive job creation, more than 2 million jobs in 1996 and an unemployment rate that dropped from 5.8 percent to 5.2 percent.

Other key findings from the study include:

-- Clinton good, Bush bad. Stories about jobs under Clinton were positive 85 percent of the time, more than four times as often as they were for Bush despite similar economic data. When the Clinton unemployment rate hit 5.6 percent, reporters perceived it as "low," but they ignored an even better 5.4 percent rate under Bush.

-- Good news becomes bad news. Under Bush, reporters presented good economic data as bad news stories by minimizing positive achievements and emphasizing people who might be out of work or regions of the U.S. that were still "struggling." The opposite approach was taken under President Clinton. Then, reporters explained away a 0.2 percent rise in unemployment as minor or "not necessarily bad news."

-- Ignoring job impact from the 9/11 attacks.

The media never mentioned the more than 1 million jobs that were lost due to the 9/11 attacks. Only six stories (13 percent) dealing with jobs during the study period mentioned terrorism or 9/11. No story detailed the enormous job losses as a result of the attacks.

-- CNN the best; CBS the worst. No network has been consistent in its coverage of Clinton and Bush, but CNN did the best of a bad field covering jobs and unemployment. The network was balanced in its coverage of the Clinton economy and did characterize one month under Bush as positive. CBS was the most unbalanced in its coverage.

CBS Evening News anchor Dan Rather particularly merits criticism, the report indicates.

Rather downplayed an unemployment increase under Clinton, and the reporter covering the story claimed it wasn't even bad news. After the five monthly unemployment reports in the summer of 2004, the network didn't find any good news to report. CBS didn't air any negative job creation and unemployment stories during the Clinton months.

"Any objective observer would conclude that the economic numbers in both years were positive, but the media have not been objective and have proven to be a disservice to the public when the public needs them most," Cain said.

The entire report is available at http://www.freemarketproject.org.

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TOPICS: Front Page News; News/Current Events; Politics/Elections
KEYWORDS: 1996; economy; employment; mediabias; statistics; unemployment; unemploymentrate
Surprise!
1 posted on 10/14/2004 12:18:10 PM PDT by kattracks
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To: kattracks

I am shocked; SHOCKED!


2 posted on 10/14/2004 12:22:58 PM PDT by Chuckster (Neca eos omnes. Deus suos agnoset)
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To: kattracks
CBS Evening News anchor Dan Rather particularly merits criticism, the report indicates.

Shocking!

3 posted on 10/14/2004 12:26:16 PM PDT by RockinRight (John Kerry is the wrong candidate, for the wrong country, at the wrong time)
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To: kattracks

Great find. Thanks, kattracks.


4 posted on 10/14/2004 12:28:49 PM PDT by reformed_democrat ("If it's not close, they can't cheat." -- Some very smart FReeper.)
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To: kattracks

::sigh:: They've been doing it for years. I swear, it was news coverage of the economy that cost George HW Bush his 2nd term. While the economy was actually firing up, media was reporting doom & gloom. Watching Clinton given credit for things that had nothing to do with him was equally galling.


5 posted on 10/14/2004 12:30:01 PM PDT by GoLightly (If it doesn't kill ya, it makes ya stronger.)
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To: kattracks

This is a great find.


6 posted on 10/14/2004 12:32:00 PM PDT by AZamericonnie (I'm out of my mind, but feel free to leave a message...)
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To: kattracks
Neil Boortz reported on his site today that unemployment for September was 5.4%

ADULT Males: 5.0%

ADULT Females: 4.7%

Teenagers: 16.6%

So, that means that the REAL unemployment rate is more like 4.8 1/2%!!! BECAUSE, teenagers are normally not the head of households. They are working for play money, to pay car gas money, buy those new CDs, duds, DVDs money, pizza and burger money, or maybe pay for their car insurance. They are not the heads of household, buying a house, supporting a wife and two or more kids (unless they have had problems keeping things in their pants!!), etc.

But, of course, don't expect the MSM to explain this to all the government educated people out there.

7 posted on 10/14/2004 12:35:27 PM PDT by RetiredArmy (The time is coming for all true Patriots to rise up and take back this Republic!)
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To: kattracks

 

  Geez, imagine that...

 

8 posted on 10/14/2004 12:38:02 PM PDT by Fintan (Oh...Am I supposed to read the article???)
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To: kattracks

MSM is biased. The good news is that the public is very smart in the aggregate. No matter how many times Tom Brokaw says the economy sucks, as a whole the country knows that times are awfully good. That's why the economic election models from Ray Fair and others work so well, and currently point to a big win for W. W. has had this race locked up for quite some time.


9 posted on 10/14/2004 12:42:44 PM PDT by KrazyEyezKillah
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To: kattracks

dumbfounded am I!(not)
Last time I spoke to a Dim I told him "the Liberal press was doing a number on all of us".
Boy! He started talking about how I shouldn't believe Urban Legends and conspiracy theories.
He's gonna love this...


10 posted on 10/14/2004 1:04:47 PM PDT by Edgerunner (The left ain't right. Hand me that launch pickle...)
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To: kattracks

BTTT


11 posted on 10/14/2004 3:27:16 PM PDT by knews_hound (Out of the NIC ,into the Router, out to the Cloud....Nothing but 'Net)
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