It really is. When digital first came out I thought that at least professionals and serious amateurs would continue using film. To my surprise, and Kodak's dismay, that era is nearing it's end.
Depending on what professionals are doing with their images, film is still an excellent medium. Some estimate that the megapixel equivalent of medium-format film is somewhere between 20 and 60 megapixels. Until high-end digital backs become cheaper and more mainstream, those who need high resolution will have to stick to film and film scanners.
My buddy is a professional photographer and he went Digital years ago. He uses a Canon 12 megapixel which is already several years old. He paid $thousands for it!
He could take the memory, put it in the computer, enhance the photos in minutes and have it to the Newspaper Editor in short order. It made making deadlines easier and the photoshop enhancements were x% greater than darkroom tricks.
Pros are going digital as fast as snapshot takers are. I just bought the Canon 20 D with 1.4 lens, which is the entry level of the higher tech cameras from this maker.
I'm still learning how to work with NO FILM IN THE CAMERA !