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From the article:

"The vice president sounded the most honest of the four, and Kerry the least. Kerry's language also was most like that of a depressed person, followed by Edwards. Perhaps that's inevitable; after all, challengers must sound gloomy and doomy about their opponents' records, though in doing so they run clear risks. "Voters are most favorable toward those candidates who are the most optimistic," Slatcher said. "The depressive language that Kerry and Edwards used during the campaign may have contributed negatively to the way in which they were perceived by the public."

I suffer from depression. I know first hand when I sound depressed, people stay their distance from me. When I sound more upbeat, people flock to me.

We needed to fund a study to show this?

It also shows that if the Dems keep doin what they're doin, 2006 and 2008 will be a lock for Repubs.