Posted on 06/29/2006 7:45:44 PM PDT by LdSentinal
Rita Cosby is losing her year-old MSNBC show and will get her own specials unit for the cable channel effective July 10.
The shuffle, which MSNBC announced Thursday, is the first big move of Dan Abrams' three-week tenure as MSNBC's general manager.
"Rita Cosby: Live and Direct," which has been telecast at 10 p.m. (ET) weeknights and repeated at 1 a.m. (ET) since late spring, will be replaced by taped documentary programming, under the familiar label of "MSNBC Investigates." Ms. Cosby will serve as the primary anchor of "Investigates," which has been led by various rotating anchors over years. "Investigates" also will run at 11 p.m.
Joe Scarborough's "Scarborough Country" will remain at 9 p.m. weeknights.
"The Situation With Tucker Carlson" will move into the 4 p.m. and 6 p.m. timeslots that have been the home of "The Abrams Report," the legal-issues and crime show that Mr. Abrams hosted prior to his promotion.
Ms. Cosby left Fox News Channel last year to host her weeknight show. In June, "Rita Cosby" averaged 233,000 viewers, 93,000 of them in the core news demo of 25 to 54, according to data from Nielsen Media Research. That's down from her first month on the air, August 2005, when she averaged 398,000 viewers, 146,000 of them in the demo.
In addition to being down since last year, "Rita Cosby" has been losing lead-in from "Scarborough Country," which averaged 319,000 viewers, 109,000 of them in the demo, in June
Who's next? Taking predictions here.
Tucker.
All these years on TV, and no one's ever told her to take some freaking Sudafed.
I just got home from a meeting and flipped to Rita as Greta was interviewing a lawyer for one of the Gitmo inmates and I have had about as much of that subject that I could take for the day. I have not seen Rita since she went to MSNBC but her voice has gotten worse and the topic this evening? Star Jones! Her guests were going on and on about how brilliant Star is and how she is now a victim and she needs to play that up. I about got ill and understand why Rita is getting the "boot".
What a shock. When are they going to whack Olbermann?? His show has stunk up the cable landscape for years.
30lbs in 30 Days The Rita Cosby Thigh Master Challenge
I bet her viewer is disappointed.
I always have a sore throat after watching Rita Cosby.
Joe's gotta go. I got issues
Olbermann is a complete clown. As you probably know, Olbermann is the one who sent the nasty e-mails re Rita (husky voice) Cosby. Hope he's next, he's far worse than Rita.
All I can say is WGAF. Same when she was on Fox. Waste of air time if you ask me. Oh well.
that olbermann show is terrible.
Tuned into Chris Matthews Show tonight and the name of the show was Hardbrawl. There was a cast of characters eating french fries. What the Heck. Anyone see this crazyiness?
Fox still kills them in every demo, but MSNBC is trying to make much of the "trend". I suppose they have to do something to excuse their performance. Abrams does have the main qualification to be in charge of MSNBC in that he was dumb enough to take the job.
One of the few who can manage to also have a "fat" voice.
I saw that crap, it was one of the dumbest things I've seen on that show since yesterday.
Sounds like she smokes ten packs a day.
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