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MSNBC’s Star Carves Anti-Fox Niche[MSM Grasping at Straws Alert]
NY Times ^ | 7/11/06 | Bill Carter

Posted on 07/11/2006 7:47:03 PM PDT by Oshkalaboomboom

He is either the leading man of MSNBC or its leading agent provocateur, but Keith Olbermann has no problem embracing either role.

“You can’t spell momentum without Olbermann — or something like that,” he said in a telephone interview, with a typical sprinkle of wry in his voice.

The momentum reference related to MSNBC’s recent aggressive positioning of the program “Countdown With Keith Olbermann” as the centerpiece of this all-news cable network’s latest effort to become more competitive with Fox News Channel and CNN.

MSNBC revamped its prime-time schedule two weeks ago, shelving many of its prime-time hosts in favor of documentary-style programs but retaining “Countdown,” a program the network cites as its great growth story.

That growth, while coming from a base that Fox News would find disastrously puny, is demonstrable, especially among the group that is chiefly sold to news advertisers: people between the ages of 25 and 54. For the last quarter, Mr. Olbermann, who is 47, has seen his ratings in that group grow by more than 30 percent.

The growth has not been unfailingly steady, as competitors at Fox and CNN pointed out. They noted that Mr. Olbermann did better in February and March than he has since. Still, for the year, Mr. Olbermann has managed to climb past CNN into second place in the news channel competition at 8 p.m. among that 25-to-54 group. That qualifies as a feat for MSNBC, though Mr. Olbermann’s show remains little more than a dot in the rearview mirror of Fox News.

Even from that far back, he seems to have been able to honk his horn loud enough to raise hackles at Fox, which, Mr. Olbermann enthusiastically acknowledges, has been his precise intention as well as a useful marketing strategy.

(Excerpt) Read more at nytimes.com ...


TOPICS: News/Current Events
KEYWORDS: anotherlie; fox; lastinratings; msnbc; nowatchers; treasontimes
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Pretty pathetic to attempt to make anything on MSNBC look popular, their ratings makes Air America's numbers look good by comparison.
1 posted on 07/11/2006 7:47:06 PM PDT by Oshkalaboomboom
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To: Oshkalaboomboom

HAHAHAHAHAHAHAHAHHA ... that article is funny


2 posted on 07/11/2006 7:51:54 PM PDT by Mo1 (http://www.youtube.com/watch?v=ePb6H-j51xE&search=Democrats)
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To: Oshkalaboomboom

The MSM really loves giving free publicity and artificially propping up entities that cannot survive in a free market. Examples: All the coverage giving to the Ditzy Chicks (Time cover?) and front-section newspaper coverage, all about their new cruddy album. Then there is all the free press given to Al Whore and his 90 minutes of staring contemplatively off into the distance while quack scientific conclusions are given in voice over. Now the New York Times has this above the fold puff piece on the lowest rated Cable TV news show. Really great.


3 posted on 07/11/2006 7:53:48 PM PDT by Der_Hirnfänger (Ha ha, precedent)
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To: Oshkalaboomboom
They noted that Mr. Olbermann did better in February and March than he has since.

You mean he has .00001% ratings share instead of .00000001%?

4 posted on 07/11/2006 7:54:45 PM PDT by Extremely Extreme Extremist (What you know about that?)
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To: Oshkalaboomboom
"Mr. Olbermann, who is 47, has seen his ratings in that group grow by more than 30 percent."

From 3 viewers to 4.
5 posted on 07/11/2006 7:56:29 PM PDT by tobyhill (The War on Terrorism is not for the weak.)
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To: Oshkalaboomboom
Reality check time...

July 10

P2+ Total Day
FNC – 905,000 viewers
CNN - 498,000 viewers
MSNBC - 231,000 viewers
HLN - 164,000 viewers
CNBC – 174,000 viewers

P2+ Prime Time
FNC – 1,788,000 viewers
CNN – 925,000 viewers
MSNBC - 291,000 viewers
HLN – 272,000 viewers
CNBC - 142,000 viewers

25-54 Total Day
FNC - 251,000 viewers
CNN - 162,000 viewers
MSNBC - 100,000 viewers
HLN – 67,000 viewers
CNBC – 64,000 viewers

25-54 Prime Time
FNC - 416,000 viewers
CNN - 262,000 viewers
MSNBC - 126,000 viewers
HLN – 86,000 viewers
CNBC – 59,000 viewers
6 posted on 07/11/2006 7:56:51 PM PDT by msnimje (There is no way we can lose if we stay in Iraq and no way we can win if we cut and run.)
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To: Oshkalaboomboom

All 12 of his viwers are pleased with this article.


7 posted on 07/11/2006 7:57:26 PM PDT by Graybeard58 (Remember and pray for Sgt. Matt Maupin - MIA/POW- Iraq since 04/09/04)
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To: Oshkalaboomboom
The Times grows more desparate every day. Olbermann is a smug, arrogant unwatchable p___k who gets a terrific kick out of himself. Lucky for the good guys that no one else does.
8 posted on 07/11/2006 7:57:49 PM PDT by Pharmboy (Democrats lie because they must)
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To: Mo1

9 posted on 07/11/2006 7:59:11 PM PDT by Perdogg
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To: Extremely Extreme Extremist

You are close. Two commies in Madison, Wisconsin split the blanket,one got the TV the other got the blow up Ken doll.


10 posted on 07/11/2006 7:59:26 PM PDT by TaMoDee
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To: Der_Hirnfänger

" MSM really loves giving free publicity..."

Don't forget "Err" America.


11 posted on 07/11/2006 7:59:40 PM PDT by dynachrome ("Where am I? Where am I going? Why am I in a handbasket?")
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To: Oshkalaboomboom

http://www.freerepublic.com/focus/f-news/1663888/posts


While yet still tied for dead last with Chissy Mathews and all the other Liberal whores at MSNBC. The REPEAT of O'Rielly's show gets like 3 times as many viewer as Overtliar. No matter how you spin the numbers he and his cronies, like the NY Treason times are failing, miserable. June Ratings at the link above


12 posted on 07/11/2006 7:59:58 PM PDT by MNJohnnie (Fire Murtha Now! Spread the word. Support Diana Irey. http://www.irey.com/)
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To: msnimje

anyone have the recent ratings of the individual shows??


13 posted on 07/11/2006 7:59:58 PM PDT by God luvs America (When the silent majority speaks the earth trembles!)
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To: msnimje

And, according to the July 2006 ratings, O'Reilly has 1.8 share while Olberman draws a massive 0.3 share.


14 posted on 07/11/2006 8:00:21 PM PDT by MarcusTulliusCicero
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To: God luvs America

http://www.freerepublic.com/focus/f-news/1663888/posts


June Ratings here. July ratings not in yet


15 posted on 07/11/2006 8:01:50 PM PDT by MNJohnnie (Fire Murtha Now! Spread the word. Support Diana Irey. http://www.irey.com/)
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To: All

HA HA HA HA HA HA HA

They must be smoking crack AGAIN!!!!

Perhaps this author needs more time with their "lifepartner"

HA AHA HAHA HA

tooooo funnny!!!!!

oberman! he is a first class unwatchable putz!

oh my.

this is just plain PATHETIC!!!!

The NYT is trying rehabilitate olberman, who did he perform a sexua act upon.


hmmm if the NYT likes olberman does this mean he is a homosexual?


16 posted on 07/11/2006 8:05:06 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Oshkalaboomboom

Why suddenly are the only two I ever watch, Dan Abrams and Rita Cosby, gone? In fact, my July DISH t.v. guide doesn't even list MSNBC.


17 posted on 07/11/2006 8:07:10 PM PDT by lakey
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To: Oshkalaboomboom

Recent ratings reveal that Keith Olberman and Chris Matthews can't muster 300,000 viewers nationwide. This guy that penned this article is smoking grass, or he is nuts!!! Olberman and Matthews have been dead on arrival for sometime!!!


18 posted on 07/11/2006 8:07:35 PM PDT by JLAGRAYFOX
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To: Extremely Extreme Extremist; Mo1

http://www.freerepublic.com/focus/f-news/1663644/posts


19 posted on 07/11/2006 8:10:11 PM PDT by Howlin (Pres.Bush ought to be ashamed of himself for allowing foreign countries right on our borders!!~~Zook)
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To: Oshkalaboomboom
"You can’t spell momentum without Olbermann "

In adition to having one of the worst programs on TV, sucker can't spell either.
Poor guy.
20 posted on 07/11/2006 8:11:24 PM PDT by Jameison
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