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[EQAndyBuzz]

"Newspapers are all looking for ways to gain readers, and many have hired consultants to help them. In an unusual twist, The Los Angeles Times is looking to chart its future by using its own reporters and editors, who rank among the best investigators in the business. "

It's tough to gain readers when you only editoriaolize DNC talking points for 25% of the population.

Here's some free advice to the Times. TELL THE TRUTH!!!

[GOPJ]

After the endless bias of liberal finger wagging, there's the practical and offensive -- "experts" predicting the future. Fortune telling. And it belongs in a carnival between the dog faced boy and the "knock over 6 milk jugs" game. Prediction past a months time should be tossed.

"Economic" predictions are among worst because they include bias. A twofer.

When a democrat is President, the "economists" newspapers find predict rosy economic outcomes (housing, interest rates, employment, etc.), when a Republican is President it's the opposite.

Unless a newspaper owns a "working crystal ball", just the NEWS will do fine.

Newspapers flinch at unvarnished news... It's not dramatic enough, doesn't engage or showcase their writing skills... And that's another problem.

Readers aren't an audience at a concert. Reporters are not "rock stars". Reporters should be invisible behind the information - not showcased.

Woodward and Bernstein started the "reporter as rock-star mentality" that is bringing down newspapers, but it doesn't have to continue.

Readers buy information that is useful. That's not glamorous. Readers often want the "list" -- not beautiful writing or carefully crafted phrases, but solid, reliable, well organized, information -- NEWS.