they won't be able to help themselves. the only thing the MSM loves more than helping liberals while hurting conservatives is controversy. any kind of controversy.
The MSM is no longer the only game in town. Their readership and viewership decline monthly; they're not called the dinosaur media for nothing.
They do not drive the debate like they used to, instead, the blogosphere now plays that role. The MSM will try like mad to sweep this under the rug, but their containment efforts don't work like they once did, and most voters have heard what Kerry said already. The MSM won't be able to put this genie back in the bottle.