[DManA]

Someone sees a logo on a tent. That induces them go buy a product? Commercials on TV. Half the time I can't figure out what they're advertising. The other half I shake my head and wonder what would make someone to out and buy that?

Stuff link that.

[durasell]

The sports sponsorship stuff is just a cheap way to build good will among people you need to build good will among.
Same as a business dinner, only a lot more expensive.


The ads now are so targeted that unless you're in the demographic, you have no idea what they're selling. The Ford commercial that details a hundred years of truck history is as opaque to the average NYer as the magazine ad for Comme des Garcon Guerrilla is to a guy in Montana.