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To: RonDog

I see she pulled the “rats” trick on the cover.


29 posted on 06/21/2007 6:13:56 PM PDT by Erasmus (My simplifying explanation had the disconcerting side effect of making the subject incomprehensible.)
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To: Erasmus
I see she pulled the "rats" trick on the cover.
From www.artlex.com:

...A U.S. presidential campaign television commercial made by Alex Castellanos, and broadcast in September of 2000, included a frame flashing the word "RATS" across the screen.

The advertisement touted Bush's plan for adding prescription drugs to Medicare, arguing that senior citizens will have more control over their health care under Bush's proposal. Gore's plan, the ad said, will be run by bureaucrats.

Words appear on the screen to echo the announcer's message: "The Gore prescription plan: Bureaucrats decide." But just as theA still image from the ad displaying the previously quoted text, over which is superimposed, in much larger size: RATS announcer says "bureaucrats decide," the word "RATS," in large, white capital letters, fills the black screen.

This ad was pulled off the air amid allegations that candidate George W. Bush's supporters were trying to send a subliminal message about his opponent, Al Gore.

Bush maintained the placement of the message was "not intentional." Outside analysts said they found it hard to believe the word was not deliberately placed. "The word 'RATS' is so carefully superimposed. It's not like it just randomly appears on the screen," said Darrell West, an expert on political advertising at Brown University...

And, from www.amazon.com:

Hmmm...

33 posted on 06/21/2007 6:54:05 PM PDT by RonDog
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To: Erasmus
I see she pulled the "rats" trick on the cover.
It must have been a rather "last minute" change.

Note the difference in where Ann's image is placed over the words -- from the version originally posted on her publisher's website, to the version now posted on Amazon:


from
www.randomhouse.com


from
www.amazon.com

ANOTHER hmmm...
42 posted on 06/21/2007 7:40:39 PM PDT by RonDog
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