Amazing isn't it. I was recently thinking of a friend who worked for me a bit when he was in college 20 or so years ago.
Attended a midwestern school most people would consider at a minimum he equivalent of Columbia. Got a free ride, even a monthly stipend. And has stayed in the reserves 20+ years.
You'd think that might be of interest to a student or two in this age of substantial graduate debt.
Could he speak at Columbia?
NO!
NROTC is a far greater evil.