It is not your imagination. Anthropologists are getting as PC as everyone else and recently there has been a push to show them as more human, though I doubt they really were. I think if one were to encounter a Neanderthal alive today they would run from it screaming, feeling that they had seen a Bigfoot type creature.
More likely, if were left in its natural state, people would more likely think of auto insurance.
Cleaned up, Except for the Brow ridge, they could pass for an athlete.