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To: escapefromboston
"Does this guy even get ratings??? (I guess he does, but really who listens to his show??)"

The folks who listen to him constitute the most valuable demographic in radio. He may not have the largest numbers but his numbers are rich and spend well.

10 posted on 11/01/2007 5:46:12 PM PDT by muir_redwoods (Free Sirhan Sirhan, after all, the bastard who killed Mary Jo Kopechne is walking around free)
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To: muir_redwoods
The folks who listen to him constitute the most valuable demographic in radio. He may not have the largest numbers but his numbers are rich and spend well.

Exactly. A thirty-second ad on Imus' show was the most expensive ad slot in the New York City radio market.

50 posted on 11/01/2007 6:47:23 PM PDT by Alberta's Child (I'm out on the outskirts of nowhere . . . with ghosts on my trail, chasing me there.)
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