This “motivational coaching business” sounds like a cult.
Yep. Sort of like image consultants and other useless “careers.”
If you said that in the corporate environment,in regards to the motivational coaches your boss selected, you would be derided as being not very smart and not being a team player. The CEO can be buck naked and you have to go along with his delusion, if you want to remain a player.
So it is with the “motivational coaching business”.
Americans love a good cult now and then.