Because Jefferson and Jackson were not themselves elite proprietors of enormous, multi-million dollar estates with hundreds of slaves?
Champions of "the common man" were they?
Jackson and Jefferson preferred that the reins of power be placed in the hands of Southern slaveholding agricultural magnates.
Ao they portrayed themselves as humble little farmers who were put upon by the big bad Northeastern bankers and traders.
Thankfully the Federalists were never so pathetic as to hide behind the local Northeastern shopkeeper and stevedore in the way that the Democrats hid behind the local Southern dirt farmer and masqueraded as him.
It's also interesting that Jefferson, who profligately spent his way through an enormous fortune by borrowing vast sums of money he never repaid, was such a foe of the banks who wanted their loans repaid.
LOL.