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Pepsi and the Rise and Fall of ObamaMarketing
VIDEO from BRAIN-TERMINAL.com ^ | October 12, 2009 | Evan Coyne Maloney

Posted on 10/15/2009 2:16:17 PM PDT by Cindy

Video Description - Quote:

October 12, 2009

All presidents have periods where they lose popularity. So companies tying their brands to individual politicians are either naive about politics, or they and their ad agencies are run by people suffering from groupthink. Were they all drinking the Obama kool-aid? Had they not considered what might happen when Obama inevitably fell from messiah status to that of mortal politician?

Category: News & Politics

Tags: barack obama pepsi politics inaugural inauguration dc ny nyc marketing advertising democrats republicans protest protests t-shirts vendors


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: advertising; marketing; massmarketing; obama; pepsi; truebelievers
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1 posted on 10/15/2009 2:16:19 PM PDT by Cindy
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To: All

Watch Video Here:
http://www.youtube.com/watch?v=QAmh1uGyglM


2 posted on 10/15/2009 2:16:47 PM PDT by Cindy
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To: All

http://brain-terminal.com/posts/2009/10/13/the-rise-and-fall-of-obamamarketing

“Pepsi and the Rise and Fall of ObamaMarketing”
13 October 2009 @ 6:22PM

SNIPPET: “From a business standpoint, that seemed a bit risky to me. Big brands usually try to appeal to the widest possible audience, so why would a company like Pepsi risk being seen as endorsing Obama, potentially alienating some of the nearly 60 million people who voted for someone else? Was Pepsi willing to cede the non-Obama vote to Coke?”


3 posted on 10/15/2009 2:18:56 PM PDT by Cindy
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To: Cindy

I’ve been boycotting Pepsi since they adopted the “O” logo, and I wrote an email and told them so.


4 posted on 10/15/2009 2:26:04 PM PDT by Unam Sanctam
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To: All

Hat Tip to the Video and Commentary: Special Emailer


5 posted on 10/15/2009 2:26:11 PM PDT by Cindy
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To: Unam Sanctam

Feedback is good and not purchasing a product that disagrees with your values is good also.


6 posted on 10/15/2009 2:27:01 PM PDT by Cindy
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To: Unam Sanctam

I bought a few cases of Pepsi Throwback when it was available. It was the only Pepsi product that didn’t have that stupid logo on it.


7 posted on 10/15/2009 2:32:12 PM PDT by tacticalogic ("Oh bother!" said Pooh, as he chambered his last round.)
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To: Unam Sanctam
I’ve been boycotting Pepsi since they adopted the “O” logo, and I wrote an email and told them so

As did I. I don't buy much Pepsi anyway, so it's really just a matter of principle.

8 posted on 10/15/2009 2:36:08 PM PDT by VoiceOfBruck (Always be a good boy, don't ever play with guns)
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To: Cindy

No Pepsi products for me thanks. Oh, and I’ll pass on the Obama koolaid too.


9 posted on 10/15/2009 2:38:31 PM PDT by fujimoh
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To: tacticalogic

Oh, Pepsi Throwback does have the logo on its boxes, but not the cans. There’s still a few cases left at particular grocery store an hour away from me, but after I buy and drink those, it’s onto Jones Soda for me. Not as tasty, but at least there’s no high-fructose corn syrup, or zero logos.


10 posted on 10/15/2009 2:39:12 PM PDT by Longhair_and_Leather (Don't send a boy to do a man's job, send a woman--Sarah 2012!)
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To: fujimoh

Ditto that.


11 posted on 10/15/2009 2:43:27 PM PDT by Cindy
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To: Cindy

Excellent, although my wife thought the beginning segment deserved a BARF ALERT...

hh


12 posted on 10/15/2009 2:44:50 PM PDT by hoosier hick (Note to RINOs: We need a choice, not an echo....Barry Goldwater)
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To: Longhair_and_Leather
Oh, Pepsi Throwback does have the logo on its boxes, but not the cans. There’s still a few cases left at particular grocery store an hour away from me, but after I buy and drink those, it’s onto Jones Soda for me. Not as tasty, but at least there’s no high-fructose corn syrup, or zero logos.

Throwback was a blast from the past. The new stuff doesn't even smell right.

13 posted on 10/15/2009 3:06:23 PM PDT by tacticalogic ("Oh bother!" said Pooh, as he chambered his last round.)
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To: hoosier hick

Thank you Hossier Hick.

Mr. Maloney has been walking right in the thick of things for awhile and gets excellent, candid interviews.


14 posted on 10/15/2009 3:11:21 PM PDT by Cindy
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To: All

ON THE INTERNET and stepping back in time:

http://www.freerepublic.com/focus/f-chat/2158304/posts?page=142#142


15 posted on 10/15/2009 3:19:56 PM PDT by Cindy
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To: fujimoh

I agree. I have avoided Pepsi products since Mrs. Nooyi, Pepsi President, compared the countries of the world to that of fingers on a hand. One guess as to which country was the middle finger.
Too bad, my son loves Gatorade.


16 posted on 10/15/2009 3:39:16 PM PDT by GeorgeTex (Obama-Four M President (Mendacious Manchurian Muslim Marxist))
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To: Cindy

I don’t know. It seems like a good fit between Obummer and Pepsi as they are both dark, bubbly, and have no value to mankind whatsoever.


17 posted on 10/15/2009 4:21:32 PM PDT by AmusedBystander (No Jimmy, it's because he's a RED.)
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To: Unam Sanctam
I’ve been boycotting Pepsi

Boycott Coca-Cola too. The majority of their political donations go to Democrats. (The majority of Pepsi's go to Republicans).

Don't accidentally donate to the Donks because you don't like somebody's logo.


18 posted on 10/15/2009 4:23:17 PM PDT by Nick Danger (Free cheese is found only in mousetraps)
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To: tacticalogic

I’ve been drinking Pepsi One with Splenda as a calorie cutter.

Can’t stand diet pop made with aspartame.

Any others using Splenda?


19 posted on 10/15/2009 4:28:51 PM PDT by nascarnation
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To: Cindy
The Devolution Of Pepsi

. . . .

20 posted on 10/15/2009 5:27:00 PM PDT by Iron Munro (When seconds count, the police are only minutes away)
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