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US moves to ban 'excessively noisy' TV advertisements
BBC ^ | 12/16/2009 | BBC

Posted on 12/16/2009 5:58:54 AM PST by Poser

The US House of Representatives has approved a bill which aims to limit the volume of television advertisements.

The Commercial Advertisement Loudness Mitigation Act (CALM) was approved by a voice vote in the house...

(Excerpt) Read more at news.bbc.co.uk ...


TOPICS: Culture/Society; Extended News; Government; News/Current Events
KEYWORDS: advertising; commercials; loud; tv
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To: ResponseAbility

I guess you’re right; We’re still paying them whether they’re actually destroying the Country or not at any given minute!


21 posted on 12/16/2009 6:09:43 AM PST by Diana in Wisconsin ( "When you subsidize poverty and failure, you get more of both." - James Davidson)
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To: tgusa

Many surround sound receivers have attenuators that keep the volume level. There may be external attenuators as well to reduce that problem. I thought some TVs did this as well.

Not much of a TV watcher so I am no expert.


22 posted on 12/16/2009 6:10:11 AM PST by doodad
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To: La Lydia

I think the broadcasters quiet the shows so that I have to turn up the volume to hear them. Then, the normal volume commercials are annoyingly loud.

This causes some channels to be MUCH louder than others. The louder channels don’t have loud commercials.


23 posted on 12/16/2009 6:10:23 AM PST by Poser (Enjoying Prime Rib for 58 Years!)
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To: KarlInOhio

I know! Priorities, People! Priorities! :)


24 posted on 12/16/2009 6:10:25 AM PST by Diana in Wisconsin ( "When you subsidize poverty and failure, you get more of both." - James Davidson)
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To: Zhang Fei

A local car dealer’s commercials are interesting when dealing with both auditory and psychological volume. He has multiple locations and brands. On his Cadillac commercials he is very low key, wears a nice suit and talks in a calm, quiet voice. On his other brands he shouts and acts like a complete clown to get attention. I would hate it if he got one of the buy-here-pay-here used car lots. He would probably burst a blood vessel and my ear drums.


25 posted on 12/16/2009 6:10:29 AM PST by KarlInOhio (Gore is the fifth horseman of the apocalypse. He rides an icy horse bringing cold wherever he goes.)
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To: Poser

I have a Dishnetwork PVR that I use to record almost everything, what I want is the option in the playback to SKIP all those commercials automatically instead of jumping forward and then timing it so I resume what I’m watching.


26 posted on 12/16/2009 6:11:32 AM PST by Eye of Unk (Would spring please arrive early, My new motorcycle awaits to run free and wild.)
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To: Poser

Thank goodness Billie Mays isn’t here to see this day

(Yes, I know I shouldn’t speak ill of the dead, but when I read the title of this thread, HIS voice was the one that popped into my head)


27 posted on 12/16/2009 6:11:52 AM PST by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: Cold Heat

What brand? Not that it matters, they’ve mostly been Japanese for years now.


28 posted on 12/16/2009 6:12:02 AM PST by tgusa (Gun control: deep breath, sight alignment, squeeze the trigger ....)
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To: Poser
It is this type of BS that shows that Congress is in session way too often.

THERE IS A MUTE BUTTON! USE IT!

29 posted on 12/16/2009 6:14:04 AM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: traderrob6
My Panasonic has it.

I have not done any TV shopping lately, so I can't say who else might have it.

30 posted on 12/16/2009 6:14:13 AM PST by Cold Heat
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To: Poser

The three worst offenders ... local car dealerships, carpet and furniture businesses.


31 posted on 12/16/2009 6:14:25 AM PST by BluH2o
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To: DJ Frisat

Aha. Radio Shack has a gizmo - TeleZapper? - that zaps robocalls. Downside is the series of tones that begin all your calls. But it works like a champ by fooling the incoming call into thinking it’s calling a fax machine.


32 posted on 12/16/2009 6:14:33 AM PST by tgusa (Gun control: deep breath, sight alignment, squeeze the trigger ....)
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To: tgusa

Panasonic


33 posted on 12/16/2009 6:14:53 AM PST by Cold Heat
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To: Eye of Unk
I have a Dishnetwork PVR that I use to record almost everything, what I want is the option in the playback to SKIP all those commercials automatically instead of jumping forward and then timing it so I resume what I’m watching.

ReplayTV DVRs used to have that, but they removed it from their later shipments (I have one of each version). I think DirectTV bought out their patents, but I haven't heard of them using that. The satellite companies want to stay on the good side of the broadcasters so probably wouldn't put that function on their DVRs.

34 posted on 12/16/2009 6:16:10 AM PST by KarlInOhio (Gore is the fifth horseman of the apocalypse. He rides an icy horse bringing cold wherever he goes.)
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To: Poser

Will the FCC implement this before or after the Fairness Doctrine???


35 posted on 12/16/2009 6:16:37 AM PST by OrioleFan (Republicans believe every day is the 4th of July, democrats believe every day is April 15)
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To: Poser
Dynamic Wave Compression (from Wiki)

Most television commercials are compressed heavily[citation needed] (typically to a dynamic range of no more than 3dB) in order to achieve near-maximum perceived loudness while staying within permissible limits. This is the explanation for the chronic problem that TV viewers and listeners have noticed for years[citation needed]. While commercials receive heavy compression for the same reason that radio broadcasters have traditionally used it (to achieve a "loud" audio image), TV program material, particularly old movies with soft dialogue, is comparatively uncompressed by TV stations. This results in commercials much louder than the television programs, since users turn up the volume to hear soft program audio. This problem is a difficult one to solve because much TV program audio contains very little audio energy to be electronically "expanded" with a compressor in an attempt to even out the volume. Even across the cable TV dial with myriad audio program volume sources, there is a wide disparity of audio volume levels.

36 posted on 12/16/2009 6:16:49 AM PST by Roccus (My anger IS manufactured.......................................in the WHITE HOUSE and CONGRESS!!)
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To: Cold Heat

Tks


37 posted on 12/16/2009 6:17:06 AM PST by tgusa (Gun control: deep breath, sight alignment, squeeze the trigger ....)
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To: tgusa
Anyone who invented a switching device that could lower the volume of loud commercials to normal levels would make a mint.

www.tvsoundregulator.com

38 posted on 12/16/2009 6:17:14 AM PST by IYAS9YAS (The townhalls were going great until the oPods showed up.)
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To: Poser

Please point me to the section of the Constitution that places responsibility for television volume with the House of representatives, or any other legislative body...


39 posted on 12/16/2009 6:17:32 AM PST by Bean Counter (Stout Hearts....)
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To: Poser
*** I'll bet I'm not the only one who hates loud commercials. ***

Absolutely NOT.

I fall asleep with the TV on, usually to the History or Science Channel, and the vol low. Then I'll 'wake up' about 1:00 am to turn it off and fall back asleep. BUT occasionally some commercial comes on with the vol on '11' and I'm like jumping out of freaking bed trying to find the remote. Going back to sleep then is almost impossible, I'm up for a good hour tossing and turning.

I'm all for executing the people who do this :-)

40 posted on 12/16/2009 6:17:54 AM PST by Condor51 (The difference between stupidity and genius is that genius has its limits)
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