Although the superconducting transition occurs at a chilly 18K, the simplicity of the molecule, which consists of just five benzene rings, suggests that it will open the door to other molecules that have higher transition temperatures.If experience is any guide, it won't prove to be significantly higher temps.
If they can get it to the temp of liquid nitrogen, it supports a resonable current density and it is ductile, it will be worth a fortune.
Currently machines that require superconductors (MRI units) require liquid helium, an expensive and recently scarce comodity.