This is the wording of a poll they have on that website:
Rise and rise of Palin
Do you really believe Sarah Palin will become a major force in politics?
Yes, she is enigmatic and crazier things have happened.
No, most people can’t take her seriously.
I’m not sure
No bias there. /s
But White Male voters are afraid of Sarah Palin. That’s the talking point. We were afraid of strong women like Hillary Clinton and Nancy Pelosi, it’s not about their agenda at all.