[Steve_Seattle]

I’m not sure what the implications of this are. Obviously, news sources can still mention her name, so there’s no infringement of any right to report on or comment about her. I suppose this would deter people from making hoax claims that Palin endorses something, or from using her name to create a product or service that mocks or demeans her, or in some way opposes her values. There are probably people who would want to market a Sarah Palin sex toy, for example, and this would probably prohibit that sort of thing. I see this mostly as a defensive measure, rather than as some sort of money-grubbing or ego thing.

[TheCornerOffice]

using her name to create a product or service that mocks or demeans her

Bingo! She's just putting the legal pieces into place to be able to control unauthorized use of her name for abusive or commercial purposes, and also for things like domain names, I suspect.

I don't expect her to exercise those rights against campaign button vendors, but rather is laying the foundation to shut down anyone who tries to use her name in a way she doesn't approve of for business or political purposes.

[Windflier]

There are probably people who would want to market a Sarah Palin sex toy, for example, and this would probably prohibit that sort of thing. I see this mostly as a defensive measure, rather than as some sort of money-grubbing or ego thing.

Steve, I think you won Post of The Thread. That makes more sense than any other theory so far.

[wtc911]

Defensive measure? Sorry, but those who would brand sex-toys the "Sarah Palin" model would have done so long ago.

This is about capturing every penny from the Palin nane for the Palin brand. There is nothing wrong with that but let's be real.