They do that now. You know what? In less than five minutes I can go to a number of websites and find the code the the model numbers so I can compare. I comparison shop. Some times Amazon wins, sometimes they don't. It is in my best interest to get the most value for my money. I dislike being told it is a bad thing to find the best deal. The man in this article would probably complain just as load if another book store moved in, and started to price lower than him.
Wow, spellcheck murdered that one.