I’m not pure business, but I know that some are.
To a true, detached businessman, losing the advertising on, and the resulting sales of the Rush show must be destroying some of them.
They aren’t principal driven, the sales losses must seem totally insane to them.
If they ever get Rush good and truly pissed off then they will find out what effective boycotts actually look like.
I’ve got a feeling Proflowers is really going to take a hit come Easter time and mothers day. They’re about the only Rush advertiser that listeners like me could possibly utilize on a convenient and regular basis.