I'd like a link to that data.
I found this in the article:
Total sales in the first quarter fell 20% while same-store sales declined 19%.
I would not go into JCPenny to buy a 50 cent soda(if they sold them). I was ready to go to JC penny just before they decided to go “gay with Ellen”. I had about $300 to spend on myself. I was looking forward to getting some new clothes when Ellen and all thAT OTHER STUFF CAME ON THE NEWS. I immediately called the store I was going to in Aventura Mall in Miami. I told the lady to tell managment that I would not spend a penny there and that Ellen could not tell me how to dress like a woman. I told her if they are the gay store I wont be seen in there. I am so happy they are doing poorly. I will never support them-not ever.