Posted on 08/08/2012 1:35:45 PM PDT by IbJensen
(CNSNews.com) NBC is using its coverage of the 2012 Olympic Games--programming sure to be watched by many children around the country--to promote a new sitcom about a same-sex couple seeking to have a child gestated for them by a surrogate mother.
NBCs ads promoting The New Normal, and it story line about two homosexual men pondering hiring a women to have a baby on their behalf, reaches about 35.6 million viewers during Olympic broadcasts.
The network has enjoyed higher ratings than expected and the most of any other summer Olympics from outside the United States since the 1976 Montreal Games, according to the The New York Times.
These days, families come in all forms -- single dads, double moms, sperm donors, egg donors, one-night-stand donors . It's 2012 and anything goes, states the shows description on its website.
The story centers on a gynecologist doctor, David (played by Justin Bartha, star of the Hangover films), in a long-term relationship with his partner Bryan (played by Andrew Rannells, star of the Broadway show The Book of Mormon), who desperately wants a child. Goldie (played by Georgia King), an aspiring lawyer and single mom with an eight-year-old daughter becomes the number one choice to carry the couples child. Add Goldies bigoted racist grandmother (played by Ellen Barkin), uncomfortable with the situation, to the picture and the shows pilot was born.
The New Normal is the latest project by Ryan Murphy, the creator of Glee, American Horror Story and Nip/Tuck. The show premieres in the 9:30 p.m. primetime slot on Sept. 11.
Different is the new normal as long-term couple Bryan and David look to create a new type of family, is the narrative for the inaugural episode.
You don't have to be related to be family -- different is the new normal! boasts the shows tagline.
In one promotional video featured on the shows website, entitled Redefining Traditional, the two lead characters contemplate having a child.
I dont know, my dad screwed me up pretty good. What do you think two dads would do to a kid? asks David of his partner Bryan. Do you really think its such a good idea to bring a kid into the world with such a non-traditional family?
I know somebody else from a non-traditional family, a half-rican-American who was raised by a grandma, says Bryan, and that person seems to be doing just fine.
Oh yeah, Barack Obama, answers David.
No, Mariah Carey. But your example works, too, Bryan says. Look around. Your definition of traditional might need a refresh.
Rannells, most known for his Tony-nominated performance in The Book of Mormon, the musical satire of the religion from the creators of South Park, said his hope is that viewers will simply see a love story.
Everyone who watches it hopefully will be able to take away the fact that these are just two folks who are in love with each other who want to have a family, said Rannells in a video interview with NBC. And thats kind of, you know, the root of this pilot -- certainly of this series -- is that we are just a family, we are just trying to have a family.
Hollywood veteran Ellen Barkin, who plays Goldies small-minded grandmother, said the role is a big departure for her. The actress, who recently tweeted, I love everybody ... except u right wing f----- morons, described her character as a bigot and a racist and harsh, like Archie Bunker.
For me its nice to play a character that is so far from who I am that I just like exploring that, trying to find some level of honesty in it, she said in a video interview. Because it is a challenge to play a character like this.
In one scene used to promote the show, Barkins character comments on a lesbian couple on a street corner: Would you look at that? Just strutting down the Buckeye Road in broad daylight, proud as gay peacocks.
After her great-granddaughter questions her, she replies, I happen to love the gays. I could never get my hair to look this good without them.
The New Normal has capitalized on the Olympics by tying in promotional messages to the Summer games, with a Swimming and Going for the Gold spot.
The overall audience of the Olympics this year is up 13 percent from four years ago, with the coveted 18-49 aged bracket up 7 percent, according to The Hollywood Reporter.
I hope many are exercising their First Amendment right of mute button.
That looks like a horrible show. I bet it doesn’t last for very long.
They’re also using Olympic coverage to shill for Obama. One of his campaign ads is the only one they run. Well, at least it’s the only one I’ve seen.
Ib, I’m thinking this might be walking down the road to Harpers Ferry.
We may be even more radical than John Brown.
“...Im thinking this might be walking down the road to Harpers Ferry.”
FWIW, I think so, too.
NBC is using the Olympics to forceably enter the homes of unsuspecting Christians and polite their minds and program their children to be homosexual and enter into gay marriages.
Agreed. I think it’s vile to be promoting this through the Olympics, or indeed at all.
Ya don' say ...
I guess "Glee" will no longer be the most perverted show on TV.
The gay agenda, 24/7, in your face, push-push-push, shove-shove-shove, no rest, no letup, it is relentless.
And if it were Fox that had the Olympics they’d be promoting Glee. We have no friends out there despite what they claim.
When I saw the name of the new TV show, I knew it would be about perversion and abomination. Those HULU ads that laughingly said unlimited TV was a way to turn the minds of Humans into mush so aliens could control us no longer make me laugh-the control is here.
Homo lobby is simply performing part of the communist manifesto’s will to destroy the traditional family.
What else would we expect with communists in charge presently?
After her great-granddaughter questions her, she replies, I happen to love the gays. I could never get my hair to look this good without them.
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Isn’t this stereotyping? My cable box went back today. There’s practically nothing to watch. I found myself with Fox news muted most of the day because it’s nothing more than newstainment.
how do we make this show toxic to advertisers.
Any brand that supports that show should have a decrease in revenue. (see lipton, see jc penny)
One more cloying, preachy, decadence-is-good show that makes the Primetime lineup unwatchable.
CLICK
I predict 3 episodes and gone.
Barkin is engaged in hate speech in her personal life. There’s no way I would watch her in anything.
It is stereotyping, that’s why the little girl retorts “you’re a bigot” when the grandmother says that. This show is sick sick sick.
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