They apparently also registered
969ThePulse.com, BostonsPulse969.com, and ThePulse969.com.
Pulse—music? or news? Would they do local news in morning and aft drive and NECN or something otherwise? Two stations I know of use Pulse:
The Pulse 107.7 Concord NH area
“The Heart of New England’s Pulse” WPKZ 1280/105.3 Fitchburg MA (talk, news, sports)