It would be interesting to know what the breakeven point is for Reed; i.e. how much revenue they need before they make a profit.
“It would be interesting to know what the breakeven point is for Reed; i.e. how much revenue they need before they make a profit.”
I thought I had read somewhere that there would be no refunds for those who pull out of the show.
It would be more interesting to know the ROI expected by the remaining exhibitors individually as a result of attending this event. Many have a tight tradeshow budget and will not return to a show that failed to pay out in orders written.
So, if one were to want to make it a very effective boycott, the objective would be to dissuade *buyers* from attending the show, not exhibitors, although the loss of major players from the floor of the exhibition halls will have an effect as far as putting a damper on the event.