Posted on 03/20/2013 8:58:12 AM PDT by Moseley
The Republican Party is violating time-tested, basic principles of sales and marketing. That's why the GOP is failing to communicate its messages. On Monday, the Republican National Committee released a massive reform strategy, whimsically labeled an "autopsy" or "reboot," to completely overhaul the GOP. Like Democrats in 1992, Republicans are growing hungry to win in 2014 and 2016.
Here is what is wrong with the Republican Party. This author taught in a sales training seminar firm in Eastern Europe, International Trendsetters. The solutions are overwhelmingly time-tested and proven in real life. This is not theory. Republicans are chronically making classic rookie sales mistakes.
"FAB" -- Features, Advantages, Benefits. You must explain how a policy benefits the voter. Bad salesmen talk about features -- the radio has a better tuner. Good salesmen talk about how the radio benefits the customer -- you will enjoy the music more and set a better mood for your love interest because it sounds better and clearer. People don't buy a mattress. They buy a good night's sleep. And maybe good décor.
On Monday, RNC Chairman Reince Priebus explained that we must talk about how Americans benefit from low taxes and lower national debt. We have to talk about how Republican policies will put more people to work, at higher salaries, improve our economy, and strengthen our country. Republicans talk about details -- lower taxes, lower regulations, lower deficits. We fail to explain why those details actually matter to the voter.
(Excerpt) Read more at americanthinker.com ...
THis paragraph is key:
“It is amazing that the GOP has been so bad at this, when Ronald Reagan was so good at it. If anyone is thinking of running for office, Step #1 is to listen to every speech Ronald Reagan ever gave. Several times. Reagan “got” it. Then the GOP lost it.”
So the solution is to become “Democrat Lite”.
Haven’t we already seen this movie?
4 milliion conservative Republicans didn’t vote in the presidential election, because the nominee was a mushy middle moderate.
The base wants Constitutional conservatives!
Someone posted a related thread that the RNC report left out bloggers.
Recall that Sen. Rand Paul and his filibuster became a national sensation, not because the MSM jumped on board and not because the cable news channels peppered News Alerts of it throughout their programming. It became a sensation because it hit Twitter, Facebook, and similar social media via the Internet.
After hours of online tweets, etc., only then did the cable news (and a few additional Washington politicians, some of whom happened to be up for reelection in 2014 show up in the Senate chamber — go figure) take notice.
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Blather . Reince . Repeat
In their “autopsy” I hope the GOP abandons constant fund raising by phone. I am so tired of all the phone calls (as many as 12-16 per day) that I refuse to answer any of them, and I certainly NEVEAR send money. Nowthey are even calling my cell phone.
I think this article is on to something, but the RNC needs a little more direction. They think that the candidate needs to be moderate, and the sales job needs to be done on the conservative base. That is exactly the opposite of what is needed. Mitt Romney was the best possible candidate for that strategy, and it didn’t work. We need a conservative candidate who can sell the ideas to the middle/independents. Only a confident candidate can do that. Ever try to sell something you don’t really believe in? It ain’t easy.
GOPES LOST THIS ELECTION AND PUT GOD IN LIMBO
GOPES= Chosen because it rhymes with dopes is an acronym meaning G government O of the P people E elite S snob can be applied singularly or plural to deserving individuals.
Expecting voters to know what is going on and relying on MSM to do so, and not confronting their blatant bias is just part of why our great loss. While there are examples of fraud which may close up the gap, the gap is too big to blame the loss on fraud ...Expecting GOPES to address media bias or Romney to call Obama a congenital liar or even point out that the fact and figures released by the white house were allways questionable is another. Let alone call him a “socialist”..
But the fault lies really in the messaging the Republican campaign came up with.
They violated the first principle, the basic mechanics of campaigning (without going into the sacrosanct”social issues “) which could be defended and are gone into after this opus.
These are the “Bread and Butter Issues” which affect everyones pocketbook. Instead Choking on political correctness parameters or triping over past positions on global warming and Romneycare. Both of which were pocketbook issues and mourned about when the election post mortum was conducted. For these topics were confronting these policies and sections of every “demographic” in the political play book .Then busy responding to pseudo positions devised by the demo-com* party (*no you will not hear that from any GOPES) and echoed by their hand maiden camp followers in the media allowing them to set the agenda ..
Romney ran a ‘Johnny One Note Campaign’. Used a poison dart blow gun when he should have used a cannon loaded with grape shot because he had pleanty of stuff he could fill that cannon barrel with..
Besides failing to hammer away on what will happen when Obama gets returned; The Obama past due 2013/14 Tax Increases. The impact of Obamas gagging energy resources (a socialist construct never branded as such) with policies requiring reliance on intermittent sources wind and solar and that resulted in massive failure and corruption (barely re-mentioned).,restricted use of drilling, and the effective banning use of coal for electrification , and the restrctions on fracking, with the resulting prices doubling or even trippling on everything and where a connection could be made to those on restricted incomes forcing a dependency of government never made.. This was a dream bread and butter issue for the GOP which reached into every ‘demographics’ pocketbook.
They could have even ridiculed accepting the Demo-Com* definition of the hyphenated African-Hispanic -Americans . But nothing was said.*More on this later.
Then there is the impact of Supreme Court Appointments.. 18,000 new IRS agents and on and on. . Some were very briefly touched most were not and Benghazi/ foreign policy was left to languish.
Lastly Then there is Obamas personal extravagance and behavior refusing to visit Nashville after its disaster showing up at New Orleans after Mitt visited it. Even after the Christi thing if that was brought up it would have blunted the impact.
Instead we got a sales pitch on executive ability but not the reason why one should toss the old model and buy his. That print and tv pitch , 20 million new jobs, was given a discrarded dose of skepticism .
When the democrats decided to remove God or any reference to Our Creator at their 2012 convention. They also demonstrated they are no longer the democratic party of your father’s father. They have become a hyphenated radical unit and should be known as Demo-Coms dedicated to the establishment of a collective idealism using the device of PCP to modify behavior and shed beliefs that they believe would impede remaking their concept of the perfect utopian state. That is hardly democratic because the word democrat idealizes the individual voice.
But Rove, GOPES (GOP Elite Snobs) and RINOS lack the capacity or the understanding or the courage to point to the historic radicalization that occured at that moment and use it politically. Worse yet they are unable to forthrightly defend what the demo-coms have set out to destroy and some are even comming up with their own version of PCP . Anyone preaching PCP is going down the poisonous road to oblivion . Following a policy of PCP. Politically Correct Politics which the hyphenated democrat party, the Demo-Coms,is using is flat out wrong.Worse yet moral questions such as marriage, sexual practices, family constituency and particularly beliefs those of containing Judeo Christian tenets are being assulted and not defended. That offers a majority of voters no choice in the direction this country is to take.
PCP when used by the Demo-Coms such terms as: Afro-American, Hispanic-American, Asian-American, White-American, Rich-American ,Gay-American, are more than simply nouns but vehicles used to separate US from each other. Beside separating US from our money the Demo-Coms demand we become adhearents to a system without the constituional constraints on government. Thus surrendering our protections from governmental abuses and excessive bureacracy to the will of a bureaucratic collective which is no longer answerable to the average citizen.
Sadly for the Republicans God remains in LIMBO
excepts from http://www.theusmat.com/
First thing they need to do is buy a outbound ticket on the Priebus
The question is between whether we will choose freedom (ordered liberty) or slavery to government. That is the same question which faced the men and women of 1776 and 1787!
Thankfully, they were learned individuals who had studied the history of civilization (including the histories documented in so-called "religious" writings), and they, under the guidance of Divine Providence (Declaration of Independence) produced a People's Constitution to limit government's coercive power.
Messaging which does not lay out the seriousness of the question is inadequate for the times.
How about some plain language and common sense?
"To preserve [the] independence [of the people,] we must not let our rulers load us with perpetual debt. We must make our election between economy and liberty, or profusion and servitude. If we run into such debts as that we must be taxed in our meat and in our drink, in our necessaries and our comforts, in our labors and our amusements, for our callings and our creeds, as the people of England are, our people, like them, must come to labor sixteen hours in the twenty-four, give the earnings of fifteen of these to the government for their debts and daily expenses, and the sixteenth being insufficient to afford us bread, we must live, as they now do, on oatmeal and potatoes, have no time to think, no means of calling the mismanagers to account, but be glad to obtain subsistence by hiring ourselves to rivet their chains on the necks of our fellow-sufferers." --Thomas Jefferson to Samuel Kercheval, 1816. ME 15:39
"I deem [this one of] the essential principles of our government and consequently [one] which ought to shape its administration:... The honest payment of our debts and sacred preservation of the public faith." --Thomas Jefferson: 1st Inaugural, 1801. ME 3:322
"I sincerely believe... that the principle of spending money to be paid by posterity under the name of funding is but swindling futurity on a large scale." --Thomas Jefferson to John Taylor, 1816. ME 15:23
"[With the decline of society] begins, indeed, the bellum omnium in omnia [war of all against all], which some philosophers observing to be so general in this world, have mistaken it for the natural, instead of the abusive state of man. And the fore horse of this frightful team is public debt. Taxation follows that, and in its train wretchedness and oppression." --Thomas Jefferson to Samuel Kercheval, 1816. ME 15:40
"...there have always been those who wish to enlarge the powers of the General Government. There is but one safe rule...confine (it) within the sphere of its appropriate duties. It has no power to raise a revenue or impose taxes except for the purposes enumerated in the Constitution....Every attempt to exercise power beyond these limits should be promptly and firmly opposed." - Andrew Jackson's Valedictory
"...experience hath shewn, that even under the best forms (of government), those entrusted with power have, in time, and by slow operations, perverted it into tyranny; and it is believed that the most effectual means of preventing this would be, to illuminate...the minds of the people...to give them knowledge of those facts, which history exhibiteth. History, by apprizing them of the past, will enable them to judge of the future...it will qualify them as judges of the actions and designs of men; it will enable them to know ambition under every disguise it may assume; and knowing it, to defeat its views...." - Jefferson's Bill for the more general diffusion of knowledge for Virginia
"Although all men are born free, slavery has been the general lot of the human race. Ignorant--they have been cheated; asleep--they have been surprised; divided--the yoke has been forced upon them. But what is the lesson?...the people ought to be enlightened, to be awakened, to be united, that after establishing a government they should watch over it....It is universally admitted that a well-instructed people alone can be permanently free." - James Madison
"These principles form the bright constellation which has gone before us and guided our steps through an age of revolution and reformation. The wisdom of our sages and the blood of our heroes have been devoted to their attainment. They should be the creed of our political faith, the text of civic instruction, the touchstone by which to try the services of those we trust; and should we wander from them in moments of error or of alarm, let us hasten to retrace our steps and to regain the road which alone leads to peace, liberty, and safety." - Thomas Jefferson-First Inaugural Statement of Principles of Good Government
I think the election was lost by mainstream media coverage and voter fraud.
How does moving from conservative positions help either of these two issues?
Get a good product to sell is the first step in getting sales. Selling out the working middle class is NOT a good product.
They need to pull the plug on Reibus Prius~!
Yes but he is but a symptom. At the bottom is how does the GOP continue to nominate McCain and Romney after the Bush fiasco.
...lovers of themselves, lovers of money, boastful, proud, abusive, disobedient to their parents, ungrateful, unholy, without love, unforgiving, slanderous, without self-control, brutal, not lovers of the good, treacherous, rash, conceited, lovers of pleasure rather than lovers of God— having a form of godliness but denying its power. Have nothing to do with such people.
This is why conservatives might have to seriously think of a third party. If gop “chooses” our candidate like they did romney, another rino; what choice do we have? I won't vote for another liberal in sheep's clothing again. I know he said the right words, but I look at what people did. Anyone can lie, especially politicians.
Bottom line is who is pulling the levers and switches of the GOP-e? That’s the million dollar question.
Mind if I steal that for a tagline?
Romney was fine. Don’t think Reagan would of won. All this navel gazing....heck with it. Stuck to the basics and wait for the pendulum swing back.
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